Skeleton Layouts

The bleed line has been considered (3mm according to Total Film Magazine), therefore none of the products or text has been placed too close to the edge. I have also used the guideline of the rule of thirds.
For example, in the first poster, I have kept the model mainly in the left third, while the logo and product are mainly in the right third. However, this could have been improved by moving the main image and product so that they aren't obstructing the middle third.
In the second poster, the model is in the middle third while the tagline, product and logo are in the side thirds. This draws attention to the model, who is a reflection of the target audience, therefore appealing to them.

Heading

Tagline

Bleed is a printing term that is used to describe a document which has images or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin. When a document has bleed, it must be printed on a larger sheet of paper and then trimed down.

The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section. 

A strapline is a subsidiary heading or caption in a newspaper or magazine.

Plans for Shoot

Shoot locations
- nature area w bench in college
-studio
-any outdoor setting (low-key lighting)
-another outdoor setting, day time

-Corey and Katy? other volunteers

-themes of blue, nature, freedom

-strategy of bandwagon, plain folks, glittering generalities, catchy slogan/tagline?

Developing My Logo and Label

Inspiration - 










This label didn't look too good once edited onto the bottle so I decided to just use a logo on the bottle, which is white-coloured therefore this looked a lot better.

Advertising Codes and Conventions

Persuasion - encouraging someone to change their mind (definition)

logical appeals

• bandwagoning - 'everybody else is doing it' 
• card stacking - distorted facts and half truths

emotional appeals

• plain folks - using ordinary people in adverts
• name calling - stereotyping the competition
• demonising - portraying the competition as evil
• patriotic appeal - making 'our cause' seem the best for our country
• glittering generalities - using 'good' labels
• catchy slogan - memorable phrases
• snob appeal - only 'most important' people will buy this
• humour - using jokes and positive association

ethical appeals

• testimonials - use of famous endorsements
• transfer - association of a respected person 

In my advertisement I plan to use some of these features, for example plain folks. This is due to the idea that my models are not famous models or recognisable therefore they will seem to be regular and ordinary people. Glittering generalities may be used where possible in tag lines as the promotion of my product as 'good' will encourage audiences to buy the product. Due to my target audience being the explorer and mainstream type audiences, it is likely that I will also use 'bandwagoning' in order to create the effect of popularity around the product.

https://www.youtube.com/watch?v=EC7VLjIw8hY - psychology and advertising
https://www.youtube.com/watch?v=Qm1Si-w8XKo&t=665s - conventions of print advertising
https://www.youtube.com/watch?v=sg0PmFWqmko - print advertising (Australia)
https://www.youtube.com/watch?v=C8qxE_pFJ7U . 

Design Layout Ideas

Ideas for main image -

layout presented on slide-share

1. 2 people looking at each other in front of pastel background
2. Back of model walking along dimly lit street or other low-key lit background
3. Any outdoor setting, greyscale (model must be wearing blue elements)
4. Forest/natural setting, model has natural body language e.g. sititng

The first main image will attract the audience due to the visual appeal and the emphasised unisex and gender neutral branding, addressing the majority of GEARS.

The second main image will be intriguing to the audience due to the enigma code as low-key lighting creates a sense of mystery and may appeal to explorer audience types as they want to explore this product.

The third image will appeal to audiences due to the connotations of blue associated with the brand name 'Wave' creates a calming effect and therefore may appeal to strugglers who are stressed.

The fourth image will appeal to mainstream audiences due to the idea of fulfilling their personal needs by relating to the model, emphasised by the enigma code.

Ideas for main heading -

• WAVE - block capitals, bold sanserif, softer black/grey colour
• wave - soft italic blue colour, text to image cohesion due to connotation of blue with waves
• WAVE - gradient use of blue

Ideas for tagline -

• 'break into style' - reference to waves breaking 
• 'fresh for all' - alliteration and reference to gender neutral product
• 'find your adventure' - appeals to explorer audience type 
• 'do more. smell less' - appeals to explorer but also good utility 

Ideas for shoot locations - 

• college natural settings (trees, benches, hedges)
• studio
• street (town)
• field
• 
  

Ideas for the logo -

1. gradient use of blue, sanserif 
2. use of arch or bend on text 
3. design similar to that of a magazine puff
4. 
   

MOCK UP LAYOUT IDEAS

Media mock up ideas from elleguyan

Audience

GEARS - Gender, ethnicity, age, region, socio-economic status

My advertisement will be aimed towards a wide range of audiences.

For example, it will be aimed towards both genders. This will be made evident through the use of the models, as there will be a clear display of unisex through the four posters.
It will not be discriminatory towards ethnicity or regional identity as the deodorant is targeted towards the majority of the public. This can be made clear either through use of diverse models or simply through an inclusive tagline.
It will be mainly targeted towards the lower range of the social grades, for example C1-E, lower middle class to non working. This is due to the fact that it also covers a wide age range, including teenagers who are still in education, and also young adults which the majority of will be in C2.

According to Young and Rubicam, my product may appeal to the mainstream due to the idea that it is an affordable and helpful part of the daily routine. They are the largest group of people and therefore they will be targeted by also targeting the specified GEARS profile. The idea of a product that the majority of the public can use, in terms of being unisex and non-discriminatory, will appeal to the mainstream audiences. Perhaps the advertising may be geared to appeal to the explorer group as well due to the fact that the idea of something 'new' will be greatly exciting to them and therefore the emphasis on this will create an interest. These two groups work together as their main aims are discovery and security. The mainstream will be drawn to the product after seeing a large group (explorers) buy the product, and hopefully have good opinions. After this, the mainstream will feel secure in the product's reliability. Explorers may also enjoy the product due to their active nature which means they will need a good deodorant for a lot of their daily lives.

the advertising technique of 'new' appeals to explorers. also the idea of having a deodorant while taking part in their regular activities will be beneficial and therefore appealing to this group.











meanwhile the idea of having a useful, constant deodorant in their bathroom will appeal to the routine of mainstream groups.