Design Layout Ideas

Ideas for main image -

layout presented on slide-share

1. 2 people looking at each other in front of pastel background
2. Back of model walking along dimly lit street or other low-key lit background
3. Any outdoor setting, greyscale (model must be wearing blue elements)
4. Forest/natural setting, model has natural body language e.g. sititng

The first main image will attract the audience due to the visual appeal and the emphasised unisex and gender neutral branding, addressing the majority of GEARS.

The second main image will be intriguing to the audience due to the enigma code as low-key lighting creates a sense of mystery and may appeal to explorer audience types as they want to explore this product.

The third image will appeal to audiences due to the connotations of blue associated with the brand name 'Wave' creates a calming effect and therefore may appeal to strugglers who are stressed.

The fourth image will appeal to mainstream audiences due to the idea of fulfilling their personal needs by relating to the model, emphasised by the enigma code.

Ideas for main heading -

• WAVE - block capitals, bold sanserif, softer black/grey colour
• wave - soft italic blue colour, text to image cohesion due to connotation of blue with waves
• WAVE - gradient use of blue

Ideas for tagline -

• 'break into style' - reference to waves breaking 
• 'fresh for all' - alliteration and reference to gender neutral product
• 'find your adventure' - appeals to explorer audience type 
• 'do more. smell less' - appeals to explorer but also good utility 

Ideas for shoot locations - 

• college natural settings (trees, benches, hedges)
• studio
• street (town)
• field
• 
  

Ideas for the logo -

1. gradient use of blue, sanserif 
2. use of arch or bend on text 
3. design similar to that of a magazine puff
4.