Advertising Codes and Conventions

Persuasion - encouraging someone to change their mind (definition)

logical appeals

• bandwagoning - 'everybody else is doing it' 
• card stacking - distorted facts and half truths

emotional appeals

• plain folks - using ordinary people in adverts
• name calling - stereotyping the competition
• demonising - portraying the competition as evil
• patriotic appeal - making 'our cause' seem the best for our country
• glittering generalities - using 'good' labels
• catchy slogan - memorable phrases
• snob appeal - only 'most important' people will buy this
• humour - using jokes and positive association

ethical appeals

• testimonials - use of famous endorsements
• transfer - association of a respected person 

In my advertisement I plan to use some of these features, for example plain folks. This is due to the idea that my models are not famous models or recognisable therefore they will seem to be regular and ordinary people. Glittering generalities may be used where possible in tag lines as the promotion of my product as 'good' will encourage audiences to buy the product. Due to my target audience being the explorer and mainstream type audiences, it is likely that I will also use 'bandwagoning' in order to create the effect of popularity around the product.

https://www.youtube.com/watch?v=EC7VLjIw8hY - psychology and advertising
https://www.youtube.com/watch?v=Qm1Si-w8XKo&t=665s - conventions of print advertising
https://www.youtube.com/watch?v=sg0PmFWqmko - print advertising (Australia)
https://www.youtube.com/watch?v=C8qxE_pFJ7U .