The bleed line has been considered (3mm according to Total Film Magazine), therefore none of the products or text has been placed too close to the edge. I have also used the guideline of the rule of thirds.
For example, in the first poster, I have kept the model mainly in the left third, while the logo and product are mainly in the right third. However, this could have been improved by moving the main image and product so that they aren't obstructing the middle third.
In the second poster, the model is in the middle third while the tagline, product and logo are in the side thirds. This draws attention to the model, who is a reflection of the target audience, therefore appealing to them.
Heading
Tagline
Bleed is a printing term that is used to describe a document which has images or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin. When a document has bleed, it must be printed on a larger sheet of paper and then trimed down.
The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section.
A strapline is a subsidiary heading or caption in a newspaper or magazine.
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