My advertisement will be aimed towards a wide range of audiences.
For example, it will be aimed towards both genders. This will be made evident through the use of the models, as there will be a clear display of unisex through the four posters.
It will not be discriminatory towards ethnicity or regional identity as the deodorant is targeted towards the majority of the public. This can be made clear either through use of diverse models or simply through an inclusive tagline.
It will be mainly targeted towards the lower range of the social grades, for example C1-E, lower middle class to non working. This is due to the fact that it also covers a wide age range, including teenagers who are still in education, and also young adults which the majority of will be in C2.
According to Young and Rubicam, my product may appeal to the mainstream due to the idea that it is an affordable and helpful part of the daily routine. They are the largest group of people and therefore they will be targeted by also targeting the specified GEARS profile. The idea of a product that the majority of the public can use, in terms of being unisex and non-discriminatory, will appeal to the mainstream audiences. Perhaps the advertising may be geared to appeal to the explorer group as well due to the fact that the idea of something 'new' will be greatly exciting to them and therefore the emphasis on this will create an interest. These two groups work together as their main aims are discovery and security. The mainstream will be drawn to the product after seeing a large group (explorers) buy the product, and hopefully have good opinions. After this, the mainstream will feel secure in the product's reliability. Explorers may also enjoy the product due to their active nature which means they will need a good deodorant for a lot of their daily lives.
the advertising technique of 'new' appeals to explorers. also the idea of having a deodorant while taking part in their regular activities will be beneficial and therefore appealing to this group.
meanwhile the idea of having a useful, constant deodorant in their bathroom will appeal to the routine of mainstream groups.
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