Final Images and Edits

First poster:

Layer Adjustment, Photo Filter, Grey, High Density


Hue/Saturation, Blues, +40 Saturation













Curves, Increased Brightness through darkening blacks and lightening whites.

Second Poster:

Use of Hue and Saturation to bolden the colour blue.

I also cleaned up the brick wall in the background using photoshop.

Third Poster:

In the saturated version, you can see that the wall has been cleaned up, and specific important features have been added. The brightness increase has made the image brighter which therefore creates positive connotations.

Fourth Poster:

Layer Adjustment, Photo Filter, Grey, 75%

Typography and Logo Design

Typography

The main heading was created with the typography 'Myanmar MN Bold' at a large font size of 156.29 pt. I made the font 'strong' so that it would stand out as the product name and catch the attention of the audience. I used sanserif font because this is more modern and therefore will appeal to young audiences aged 16-25, the target audience for the wave product. I warped the text slightly as the subtle, unconventional appearance

Tagline
The tagline was created to look fairly simple, with the Myriad Pro Condensed font, at 36 pt. It is also strong in order to stand out, however it does not draw attention away from the rest of the poster.

For one of my posters, the text wasn't very visible due to the colourful background. Due to this, I used the font 'Myriad Pro Bold', and made it a bright saturated colour of green, which also is associated with 'eco friendly'. I also put the text over a rectangle background with minimal opacity so that the background is still visible.











Logo

I created two logos. The first is a blue 'w' shape which begins to imitate the shape of a wave, creating anchorage between the product and headline. My other logo consisted of simple blue wavy lines which created the image of waves within the sea, which was simple yet effective. However I did not like how this appeared once edited onto the label, therefore I decided to use the first logo instead as a label. I used the paintbrush tool for both of these within photoshop.

Audience Research

Survey used to calculate audience reaction to skeleton layouts -

https://www.surveymonkey.co.uk/r/VXZTKHR

Qualitative Answers:

Summary

Through my first two questions, I discovered that the sample of people who took my survey were mainly the target age - 16 to 25. Seventeen were in this age bracket while 1 was younger. I am excluding the results from one respondent who did not take the survey seriously and left inappropriate or offensive answers. One of these responses has been removed from the screenshots completely. 4 respondents were male while 14 were female.
The majority of the respondents preferred the second image, overall rating the first skeleton layout 3 stars and the second skeleton layout 4 stars.
In both edits, the colour was well received by the audience. While 7 respondents favoured the bright poster, 6 favoured the dark saturated poster. Despite this, 5 respondents liked both. Therefore it is clear that this colour psychology is successful with audiences aged 16-25.
52.63% of the respondents felt like the posters were suitable for the target audience, while the remaining 8 respondents felt either only one or neither were suitable. This means I will have to improve this in my real poster, by using younger models or a fun slogan which appeals to the younger generation.
In general, the feedback for the first poster was to include a male model in order to display that the product is unisex. As well as this, others felt like there should be more colours. An editing mistake was also pointed out, in which I should not have placed the headline over the model's forehead. One participant stated this was frustrating, and therefore not well-received.
The second poster had less complaints, however some respondents felt that the colour scheme was slightly too saturated. One mentioned that it seemed too masculine, however most liked the poster and described it as 'pretty' or 'professional'.

Skeleton Layouts

The bleed line has been considered (3mm according to Total Film Magazine), therefore none of the products or text has been placed too close to the edge. I have also used the guideline of the rule of thirds.
For example, in the first poster, I have kept the model mainly in the left third, while the logo and product are mainly in the right third. However, this could have been improved by moving the main image and product so that they aren't obstructing the middle third.
In the second poster, the model is in the middle third while the tagline, product and logo are in the side thirds. This draws attention to the model, who is a reflection of the target audience, therefore appealing to them.

Heading

Tagline

Bleed is a printing term that is used to describe a document which has images or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin. When a document has bleed, it must be printed on a larger sheet of paper and then trimed down.

The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section. 

A strapline is a subsidiary heading or caption in a newspaper or magazine.

Plans for Shoot

Shoot locations
- nature area w bench in college
-studio
-any outdoor setting (low-key lighting)
-another outdoor setting, day time

-Corey and Katy? other volunteers

-themes of blue, nature, freedom

-strategy of bandwagon, plain folks, glittering generalities, catchy slogan/tagline?

Developing My Logo and Label

Inspiration - 










This label didn't look too good once edited onto the bottle so I decided to just use a logo on the bottle, which is white-coloured therefore this looked a lot better.

Advertising Codes and Conventions

Persuasion - encouraging someone to change their mind (definition)

logical appeals

• bandwagoning - 'everybody else is doing it' 
• card stacking - distorted facts and half truths

emotional appeals

• plain folks - using ordinary people in adverts
• name calling - stereotyping the competition
• demonising - portraying the competition as evil
• patriotic appeal - making 'our cause' seem the best for our country
• glittering generalities - using 'good' labels
• catchy slogan - memorable phrases
• snob appeal - only 'most important' people will buy this
• humour - using jokes and positive association

ethical appeals

• testimonials - use of famous endorsements
• transfer - association of a respected person 

In my advertisement I plan to use some of these features, for example plain folks. This is due to the idea that my models are not famous models or recognisable therefore they will seem to be regular and ordinary people. Glittering generalities may be used where possible in tag lines as the promotion of my product as 'good' will encourage audiences to buy the product. Due to my target audience being the explorer and mainstream type audiences, it is likely that I will also use 'bandwagoning' in order to create the effect of popularity around the product.

https://www.youtube.com/watch?v=EC7VLjIw8hY - psychology and advertising
https://www.youtube.com/watch?v=Qm1Si-w8XKo&t=665s - conventions of print advertising
https://www.youtube.com/watch?v=sg0PmFWqmko - print advertising (Australia)
https://www.youtube.com/watch?v=C8qxE_pFJ7U .