https://www.surveymonkey.co.uk/r/VXZTKHR
Qualitative Answers:
Summary
Through my first two questions, I discovered that the sample of people who took my survey were mainly the target age - 16 to 25. Seventeen were in this age bracket while 1 was younger. I am excluding the results from one respondent who did not take the survey seriously and left inappropriate or offensive answers. One of these responses has been removed from the screenshots completely. 4 respondents were male while 14 were female.
The majority of the respondents preferred the second image, overall rating the first skeleton layout 3 stars and the second skeleton layout 4 stars.
In both edits, the colour was well received by the audience. While 7 respondents favoured the bright poster, 6 favoured the dark saturated poster. Despite this, 5 respondents liked both. Therefore it is clear that this colour psychology is successful with audiences aged 16-25.
52.63% of the respondents felt like the posters were suitable for the target audience, while the remaining 8 respondents felt either only one or neither were suitable. This means I will have to improve this in my real poster, by using younger models or a fun slogan which appeals to the younger generation.
In general, the feedback for the first poster was to include a male model in order to display that the product is unisex. As well as this, others felt like there should be more colours. An editing mistake was also pointed out, in which I should not have placed the headline over the model's forehead. One participant stated this was frustrating, and therefore not well-received.
The second poster had less complaints, however some respondents felt that the colour scheme was slightly too saturated. One mentioned that it seemed too masculine, however most liked the poster and described it as 'pretty' or 'professional'.
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