codes and conventions of print media advertising (reference to video)
- date and time
- readable font
- creative image, understandable
- colour scheme, match emotions
- striking image
- relevant imagery to subject
- low/high key lighting
- mise en scene
- tagline
- body language
- direct address
- logo
- establishing themes
- placing of logo, titles (register)
- link to websites
- text highlighted
- shock/humour to grab attention
Example Prezi:
Task
four.
You will create a Prezi on two selected
print media texts. For each slide you
will add an image linked to the analysis of the following: -
Font (colour (saturated/muted…
psychology of colour) , serif, san serif, italics, location, bold size, formal,
informal, highlighting, register, font
hierarchy, house style, etc.)
Mise-en-scene, lighting (high key, low
key, etc.), background, props, actors, props,
body language, location (left third, right third, top bottom, etc.) ,
actors (body language, humour), props, colour treatment & psychology of
colour, etc.)
Logo (design, typography, color,
clarity, etc.)
Mode of address (describe type of and rationale for use)
Hermeneutic
code/Enigma code (forces you to explore the connotations associated with
imagery/moving image and text.
I analysed both of these texts on ONE prezi.
Linked here:
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